OUR STORY

SHUGS are a new sunglasses brand from Will King, the British entrepreneur behind King of Shaves in partnership with his wife, Tiger Savage. The journey to launch a new eyewear brand started in 2010 when he was wrongly referred to as the 'King of Shades' founder; Tiger told him to trademark it, he did and the result was the development and launch of SHUGS - Sunglasses that Hug.

If you're searching for a unique pair of British designed and manufactured sunglasses, with top quality polarised lenses and a non-slipping head gripping, auto-folding frame, SHUGS are your choice!

We shipped our first pairs in April, and are looking forward to welcoming you as a happy customer.

"Sun's out, SHUGS on!"

Best wishes,

Will King & Tiger Savage