From Shaving Lives to Shading Eyes - the King of Shades backstory.
From Shaving Lives to Shading Eyes, the King of Shades backstory. My love of sunglasses started in the 1980’s, teaching sailing at the National S...
Read moreWHAT ARE SHUGS?
Designed and manufactured in Great Britain, SHUGS are a new brand of sunglasses with a unique frame design that dynamically and comfortably grips your head, automatically folding closed when removed.
SHUGS are ideal for active sports, they feature two styles of interchangeable XPO™ polarised oleophobic coated lenses in three tints.
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1 FRAME, 2 LENS STYLES, 3 COLOURS | CHOOSE YOUR SHUGS STYLE BELOW
WHATEVER YOUR HEAD SIZE
SHUGS WILL HUG!
SHUG DON'T SLIDE
DOWN YOUR NOSE.
WATCH SHUGS HUG
IN OUR LAUNCH FILM
SHUGS®
SHUGS® | KOALA™ FRAME | LIMITED EDITIONS
Limited editions will be available later in 2021. Please sign up to our newsletter to be kept informed.
INTRODUCING team shugs
BRAND AMBASSADORS
We are delighted to back up and coming people with exceptional drive and talent. Their future's so bright they gotta wear SHUGS shades! You can follow their progress on their Instas as well as on @team.shugs
INTRODUCING
ALEX BLACK RACING
14 year old Alex Black is a talented kart driver, on his journey to F1. He is competing in his debut season in the Ultimate Karting Championship in 2020.
Follow his progress on insta @alexblackracing
INTRODUCING
HAYDN & FREYA SEWELL
Brother and sister, Haydn & Freya are tipped to go to the top in sailing, aiming to medal in the 2028 Olympics (or before).
Follow their progress on insta @sewell_heathcote_sailing & @sewell.dowson_sailing
INTRODUCING
ED HIGSON
An accomplished Laser and Waszp sailor, Ed founded Imperial Sailing and designs and supplies camera mounts for dinghies as used by the British Olympic team.
Follow him on insta @edwardhigson
INTRODUCING
NATHAN ANTHONY
Actor, Model, Surfer, Snowbarder, follow Anthony on insta @nathananthonyy
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SHUGS