
First SHUGS despatched! Site now shipping! Sun's out, SHUGS on! Go - GO!
It seems an age ago that we opened the website to pre-orders, way back in January; we've had some delays, trials and tribulations but Tiger and I ...
Read moreActive gripping non-slipping auto-folding King of Shades® SHUGS® sunglasses are a genuine eyewear innovation - the world's first sunglasses that actively hug your head, designed for all active sports where non-slip grip is essential and auto-folding closed when removed. The Koala™ frame style is inspired by hydrofoils used by today's high performance foiling yachts, using minimal material and no compromise in style or function.
The patented 'hyperflex' hinge design means no more (expensive) broken sunglasses or (very annoying) loose fit. All SHUGS feature high performance XPO™ polarised lenses, which are oleophobic coated with a highly scratch resistant coating.
We've kept it simple. 1 frame. 2 lenses styles. 3 tints. Choosing your pair is easy, they suit men and women, see our insta for fans! Best of all, SHUGS are designed and made in the UK, they're available for next day delivery - buy yours today.
Here is a selection of men and women wearing SHUGS - scroll across to see whether you think SHUGS would suit your face (we think they will).
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We are talking with a small number of specialist resellers for SHUGS sunglasses - more details soon! If you'd like to be an authorised stockist please email shugs@kingofshades.co
Irish Waszp foiler Charlie Cullen in his Kanyon Volkano's, foiling fast in the race series held as part of the French Sail GP event. Charlie finished second, you can follow his insta here and read more about the Waszp involvement in Sail GP here.
We were delighted to supply 10 pairs of SHUGS to the top competitors in the Waszp Class Europeans held on Lake Garda in August, many thanks to Martin Evans for arranging and we were delighted to see this post from one of the winners wearing Kanyon Kobalt style
Hugh Styles is coaching Josefin Olsson, a member of the Swedish Olympic Sailing team competing in the 2020 Tokyo Olympics. We were delighted to supply him with a variety of sunglasses for his time in Tokyo. You can find out more about Hugh here.
Our co-founder Will smiling as having been out of stock for most of May, we're BACK IN STOCK! Order your pair today.
Thank you to our first customers - sun's out, SHUGS on! This is Chris K in his Karbon Kobalt's. Thank you Chris!
Tiger and I wish you the very best for 2021 - the sun's coming, hugs too and we aim to be shipping our first pairs of SHUGS in mid-March. Please get in touch if we can help or assist you in any way. In the meantime, keep safe.
In December, amidst a pandemic, in a lockdown - we were delighted to launch - first SHUGS® sunglasses that hug will be available in March 2021. Ready for sun, hopefully we might be able to hug!
Extreme protection, polarised and with an oleophobic coating, our lenses are precision cut and best in class.
One frame, many colours...
Shugs look simple to manfacture, but proved very hard. Persistence, belief and top flight British engineering talent delivered.
Production was delayed in the UK due to Covid-19 temporarily closing the frames manufacturing partner and precision lens supplier. This gave us more time to send out prototypes to our Tesht Pilots.
To demonstrate the unique face hugging ability of SHUGS versus conventional mechanically hinged sunglasses, we needed something really special (and eye catching!)
Introducing The SHUGGER™. A test rig like no other. Watch the video of it in action!
We wanted to give our frame a distinctive name with its unique face (s)hugging ability. What animals are known for kindly and softly hugging humans? And ideally begin with a 'K'.
Introducing Koala™ frames which you can swap lenses into. Getting serious now. Swoptical™ in fact.
The auto-folding, face hugging polyastomer sunglasses frame led to me coining the acronym 'Shugs' for Sunglasses that Hug.
There are tens of thousands of sunglasses and hundreds of brands. What would make ours the 'King' of Shades? Needed to think..
Will King & Tiger Savage. The press photo was miscaptioned "Will King, Founder of King of Shades". Tiger said "Trademark that!" So he did...
We are delighted to back up and coming people with exceptional drive and talent. Their future's so bright they gotta wear SHUGS shades! You can follow their progress on their Instas as well as on @team.shugs
Brother and sister, Haydn & Freya are tipped to go to the top in sailing, aiming to medal in the 2028 Olympics (or before).
Follow their progress on insta @sewell_heathcote_sailing & @sewell.dowson_sailing
Hugh is the founder of Time On The Water providing a range of services to help you and your team make the most of your time developing winning habits on and off the water. We have many years of experience in the maritime and sports sector help people develop whether they are beginners or Olympic medallists.
Follow his insta here.
Charles Cullen is a young talented Irish Waszp foiler, who was recently selected to be part of the Inspire team at the St. Tropez Sail GP event. He finished 2nd, only just missing out on the top spot. You can follow him on his insta here. Welcome to Team Shugs Charles!
22, Edinburgh bartender, nursery teacher & skateboarder. "Say yes to more shit and seek discomfort - comfortable is boring (unless they are SHUGS sunglasses of course!).
Follow Stuart on his insta here! Welcome to Team Shugs.
A young and upcoming match racing team based in the UK and competing world-wide. Follow them on insta here
Team EM Sailing are a young 29er sailing team comprising of Ewan Plowden-Wardlaw and Marten Mick, the 29er is a popular high performance dinghy which is a step to the 49er, an Olympic class. If you'd like to read more about them, they're on insta here.
Alex Black is a talented kart driver, competing in the National Karting Championship, pictured here on his debut placing 3rd which is a fantastic result!
Follow his progress on insta @alexblackracing
An accomplished Laser and Waszp sailor, Ed founded Imperial Sailing and designs and supplies camera mounts for dinghies as used by the British Olympic team.
Follow him on insta @edwardhigson
Actor, Model, Surfer, Snowbarder, follow Anthony on insta @nathananthonyy
It seems an age ago that we opened the website to pre-orders, way back in January; we've had some delays, trials and tribulations but Tiger and I ...
Read moreFrom Shaving Lives to Shading Eyes, the King of Shades backstory. My love of sunglasses started in the 1980’s, teaching sailing at the National S...
Read more