WHAT ARE SHUGS?

Designed and manufactured in Great Britain, SHUGS are a new brand of sunglasses with a unique frame design that dynamically and comfortably grips your head, automatically folding closed when removed.

SHUGS are ideal for active sports, they feature two styles of interchangeable XPO™ polarised oleophobic coated lenses in three tints.

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1 FRAME, 2 LENS STYLES, 3 COLOURS | CHOOSE YOUR SHUGS STYLE BELOW

SHUGS® | "K A N Y O N" Style | XPO™ Polarised Lenses

WATCH SHUGS HUG

IN OUR LAUNCH FILM

SHUGS® | KOALA™ FRAME | LIMITED EDITIONS

SHUGS®

SHUGS® | KOALA™ FRAME | LIMITED EDITIONS

Limited editions will be available later in 2021. Please sign up to our newsletter to be kept informed.

INTRODUCING team shugs

BRAND AMBASSADORS

We are delighted to back up and coming people with exceptional drive and talent. Their future's so bright they gotta wear SHUGS shades! You can follow their progress on their Instas as well as on @team.shugs

INTRODUCING

ALEX BLACK RACING

14 year old Alex Black is a talented kart driver, on his journey to F1. He is competing in his debut season in the Ultimate Karting Championship in 2020.

Follow his progress on insta @alexblackracing

INTRODUCING

HAYDN & FREYA SEWELL

Brother and sister, Haydn & Freya are tipped to go to the top in sailing, aiming to medal in the 2028 Olympics (or before).

Follow their progress on insta @sewell_heathcote_sailing & @sewell.dowson_sailing

INTRODUCING

ED HIGSON

An accomplished Laser and Waszp sailor, Ed founded Imperial Sailing and designs and supplies camera mounts for dinghies as used by the British Olympic team.

Follow him on insta @edwardhigson

INTRODUCING

NATHAN ANTHONY

Actor, Model, Surfer, Snowbarder, follow Anthony on insta @nathananthonyy

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SHUGS